VCB Seeking Increase to Bay Area Lodging Tax January 10, 2019
Tourism is an extremely important segment of the Bay Area's economy. So much so, that the recent Economic Outlook Forum hosted by the Bay Area Chamber of Commerce focused on Tourism as a means of growing our economy. Our local lodging properties have been seeing full or nearly full occupancy throughout the fall, showing that Oregon's Adventure Coast is attracting more and more visitors to the area!
Welcoming more visitors to our area is paramount to growing our tourism economy. To attract those new visitors, the Coos Bay-North Bend Visitor & Convention Bureau (VCB) competes with all the other destinations along Oregon's Coast - not to mention the thousands of other destinations around the state, the country and the globe! We do this through an aggressive marketing, advertising and promotion program to bring Oregon's Adventure Coast to the forefront of travelers' minds as they plan their next vacation, weekend get away, or day trip.
The VCB's budget to accomplish these goals lags significantly behind those of our neighbors on the Central and North Coast of Oregon, most with budgets that are more than double our budget. In order for us to be competitive, and with the cost of advertising rising annually, we have asked the Cities of Coos Bay and North Bend and the Coquille Indian Tribe to consider raising the local lodging tax collected from visitors and tourists who stay overnight in commercial lodging properties - hotels, RV parks, bed & breakfasts, vacation rentals - by 2.5%.
Such an increase will, conservatively, add approximately $300,000 to the VCB's budget. And as we continue to be successful in attracting visitors, those numbers go up, which allows us to be even more competitive.
More visitors also means more income for local businesses, more tax revenues to both cities and the Coquille Indian Tribe, and more opportunities for us to share the wonder and adventure found along our part of the coast.
Both the City of Coos Bay City Council and the City of North Bend City Council will take up this request this month with proposals to amend the Ordinances governing lodging taxes. If approved by all entities of the Intergovernmental Agreement which go verns the VCB, we anticipate the increase will go into effect on April 1, 2019.
If you have questions about this topic, please contact Janice Langlinais at firstname.lastname@example.org.